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Get access to the detailed solutions to the previous years questions asked in IIFT exam
From the passage we can see that the author emphasises that MNCs should modify the products according to local need and price the product differently from the global market. This entire process of customizing the product according to local demand is known as part of 'Reverse innovation'. Hence we can say that option D is the correct answer. Author further uses PepsiCo's example how the MNC has been successful in emerging markets such as India by introducing a customized product "Kurkure" that caters to local market needs and fits into market pricing perfectly. This all has been possible due to successful reverse innovation